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When Cazal started out in the mid 70s, people where hungry for something new.
One was prompted to make one's success visible in one's lifestyle.
“We need sunglasses that one can recognise from the other side of the street, that is our moto!”
- (Ca)ri (Zal)loni
Head of design/Cazal.
The darlings of the 80s approved of this strong vision. And as is the case today, as soon as something is easily recognisable/becomes popular with the said celebs, the label-fixated kids go crazy!
Run DMC made the quadrangular Model 607 into a ghetto superstar and it soon reached cult status in the young Hip Hop scene. Jealousy was a natural by-product between the young ghetto-fabulous wherever Cazals where concerned. Philadelphia and the Bronx both had cases of “homies” killing each other as a result of “Cazzy” envy.
By now, the secret was out and most cool kids growing up in the 80s where onto these. The brand achieved a legendary if not a notorious reputation.
Today glitzy Hip Hop stars like 50 cent are well aware of the brands glamour and history when paying up to £1,000.50 for a pair.